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I'd like to pay this in, please pariet custo After numerous complaints from traders using the amazon.co.uk Marketplace platform the regulator opened a formal investigation into the price parity policy in October last year. Amazon says on its website that the rule is "critical to preserve fairness for Amazon customers" who expect to find low prices. The clause meant that a trader could not sell a product, including the delivery charge, for a lower price on its own website or another site such as eBay or play.com. Amazon can suspend sellers who break the rules.

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