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Whereabouts in are you from? http://12yo.icu/ 12yo Online advertising is getting speedier and smarter. Many online ads are now bought and sold automatically with “real-time bidding”. In days of old, ad executives would ring round various publishers to find good rates, and then consult the client before placing the ads. Now, advertisers can specify which sort of audience they want to reach and how much they want to pay, and use ad “exchanges” to buy space on websites that fit their requirements, all in a fraction of a second. Michael Rubenstein, the president of AppNexus, one such exchange, say this has improved ad-buying in the same way that eBay was a big improvement on garage sales. It brings price transparency, efficiency and precision to a notoriously fuzzy industry.

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